Friday, April 9, 2010

Organizing your presence Socially

President Obama’s extension of Home Buyer tax credit bill till April 30 this year has been a blessing for many. It is a good time to buy and if you are a California resident essentially the neighborhood of Sacramento, Roseville, Elk Grove, Placerville and Yuba City have been in news with good projects. The announcement from the California Association of Realtors has been that there will be a slump of 2.3% in home sales has alerted the Agents to look out for innovative ways of approaching the available pool of buyers.

Real Estate Technology now trudges along not just one-to-one conversation through phone and mail but with a good online presence. Real Estate websites may just give a start, but to keep new visitors knocking the site, employing Search Engine Optimization techniques is vital since they enable the website to be located on the top. For existing customers, regular Real estate blogs are important to engage them. Nowadays Social network media has been the most popular marketing media.

For Agents, using Social media for Real estate has been a boom to their careers, thanks to the reach of a new pool of potential clients. The fundamental principle of Social media is the ease of interactivity which gives ample scope of two way communication to take place. There is also a huge responsibility that the Realtors face over the way they conduct themselves online.

Using Social Media in Real estate is the next best way to plan your strategy of referential marketing. With 90% of the homebuyers sourcing the Internet for information, this media can be used to influence them through interaction and conversations. Popular Social media tools like Facebook, Twitter, LinkedIn, ActiveRain give Realtors the opportunities.

While it is important to jump on to the fray of Social media there are some etiquette that needs attention. It is essential to appear friendly, social and resourceful on the virtual media. Realtors have to consciously brand themselves as approachable and available. The Profiles are the mirrors of the personality and hence Agents have to be cautious in their expression. Realtors have to be very robust in their replies and facilitate to be interactive with prospective clients. On many opportunities, it is wiser to be a giver by sharing information on the network. Over a course of time, being resourceful and insightful can build a good brand value and serves as a good marketing tool.

Network, collaborate, educate and reap the profits of good brand value and sales. Organize yourself to improve your ‘net’ value.

For additional resources and information please visit the following sites.

Resource Links:

Bill Fields All Star Coaching Program:
GreatWest GMAC Search all MLS Listings:
GreatWest GMAC Consumer Buyer/Seller Blog:

T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog:
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings:
GreatWest Videos:
Facebook GreatWest Profile Page:
MySpace GreatWest Blog:
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us:
Global Employee Relocation:
Apply for a Loan:

ActiveRain Blog Company:


Company WordPress Site:

Real Living:

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