Saturday, April 3, 2010

Imprint your way on the digital world

Technology in Real Estate has been bolstering swiping changes in the way people have been transacting with Realtors. The response time has greatly improved. Thanks to Real estate Technology prospective clients get a complete view of the place. The homes for sale may be in the neighborhood of Sacramento or Roseville; but a person in New York or Germany can have the complete view of the location of the house with the help of the virtual tour systems. These systems give additional information such as the distances from the downtown places like offices, malls, markets and even schools.

There has been a marked change in the approach of the common public in their search of houses. Whether it is for rent or sale, their first search is through the windows of Internet. Realtors have been facing the heat for some time now on how to improve their professional services and the online medium is abuzz with just one answer - Social media.

Research shows a whopping 35% of the population has now embraced social media today from a tiny 8% in 2005. Social media provides ample scope to build new customers, get in touch with prospective and also improves the brand value of the Realtors. Using Social in Real Estate is a double edged sword: Though the Realtors have the benefit of extending their clientele they have to be very responsive, robust and active.

While there are countless tools that help in networking on the Internet platform, Facebook, Twitter, ActiveRain and LinkedIn have been very popular. The National Association of Realtors is helping with advice on the guidelines of social networking.

If these Agents do not have the necessary knowledge, skills and time to keep in touch with their customers, they could leverage the help of a professional who would be capable of handling the communication and managing the Real Estate websites. Initially Realtors can start with Real estate blogs which provide the realtors an identity on the web space. Real estate blogs should through light on happenings of the neighborhood and Realtors can share some secrets of trade – it would benefit in building public credibility and would serve as a wonderful marketing tool. While recruiting professional care must be shown to check if they are knowledgeable on the nuances of Search engine optimization techniques which help the real estate websites to be ranked in the top on Search engines.

Not missing the goldmine of Social media to unearth the gems of real estate to potential customers is the GreatWest GMAC Real Estate Agents. You can view their services on .

For additional resources and information please visit the following sites.

Resource Links:

Bill Fields All Star Coaching Program:
GreatWest GMAC Search all MLS Listings:
GreatWest GMAC Consumer Buyer/Seller Blog:

T. Sami Siddiqui (Broker/ Owner) Buzz About Sacramento Blog:
GreatWest Podcasts- Weekly Updates on new REO, Short Sale, Bank Owned Foreclosure Listings:
GreatWest Videos:
Facebook GreatWest Profile Page:
MySpace GreatWest Blog:
GreatWest Real Estate Careers- GMAC is looking for Professional Realtors to Join Us:
Global Employee Relocation:
Apply for a Loan:

ActiveRain Blog Company:


Company WordPress Site:

Real Living:

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